Do you know if any of your clients have ever experienced bill shock after you have done your service for them?
Now think about this for a moment.
Nothing could possibly be worse than doing a great job, having people happy with what you’ve done, only for them to receive your bill and be totally blown away by what you sent them.
The reason that happens is because either you haven’t been upfront with them right from the beginning, or they have a completely different interpretation of what they are willing to accept.
That’s why it important to share with them the exact cost, or as close as possible, to what that product or service is going to be before they’ve engaged you.
When it comes to authentic selling, you must be 100% upfront and clear and your clients must know exactly what they’re going to expect after you’ve done your job. T
One of the worst things that could possibly happen for your clients is bill shock. Why?
Because how they feel after you’ve done everything is everything. People never remember the specifics of what you did, but they always remember exactly how you made them feel.
Best way to find out is to ask them after you have finished working with them.
Are they empowered? Are they still excited? Are they looking like they want to tell the world about how great you are, or do they have resentment?
A perfect example was the other day we had some work done for us. A beautiful person came, we were happy with everything, loved the whole experience, but they miscommunicated to us what the actual fee was going to be.
The first quote that came through was about a quarter of what the end bill ended up being. And we had no idea it was going to end up that high.
We were totally blown away by how that finalized, to the point where we felt like we were taken advantage of, and we felt resentful for engaging the work to be done.
We were disappointed, which ended up tarnishing the outcome of what we had done.
Now, when somebody then asks us, “Ah, who did that for you?” We’ll tell them, no problem. But will we say we were 100% satisfied? The answer is no.
So, when we’re talking to people, you must have integrity on the price. If there’s ever any deviation on the price, you’ve got to be upfront and you’ve got to share that with your customers. Because at the end of the day, they’re paying the bill last, and you want them to feel happy about paying the bill. You don’t want them to feel resentful about paying the bill. And if they’ve got bill shock, then that’s probably the worst thing that could happen to you because you will never get repeat business from them, and worst still, you will never get referrals either.
It all comes down to the authentic communication, then and there. So if you have that communication right, they know what to expect, then you over-deliver on that expectation and that’s how you create yourself a raving fan forever. And that raving fan could equate to an infinite amount of business, all because you’ve under-promised and you’ve over-delivered instead of over-promising and under-delivery.